Shine/Translucent Color in Red Violet for Spring

Here's a regular client of mine...I think we have been working together for a few years now...and we have traveled all over the color wheel from different shades of blonde, brown, and reds.  Heather likes to change it up a bit...I know some of you ladies change your shade with the season (you know who you are) and, as a colorist, we welcome this opportunity but must keep hair integrity in mind while "color traveling".  So, I use PM Shines (Redken Shades EQ comparable line) A LOT with this in mind and get great results while not imposing too much damage to the hair.  Please see the following link for a great tutorial about this product.  Ignore the annoying sales pitch stuff but, rather, focus on the good product content and application.  http://www.youtube.com/watch?v=bDZJAjnbGFI

Here's our most recent color per Heather's latest request of red violet...she wanted something with a punch.  She came in with our previous color which was a light brown base with honey hilights...so I simply added 5 RV PM Shines on top of all the hair (process with dryer at least 25 + minutes) allowing us to preserve some dimension with the previous hilight work. She's happy with her new shade and I anticipate her requesting something entirely different in approximately 3 months :)   ~Sovay Reeder @ Salon Sovay