Saturday, November 19, 2016

Growing your hair out from a bob? Read on to see if this cut and color is for you! Sovay Reeder @ Salon Sovay

My client had a super cute graduation bob for a few years and announced six months ago she wanted to explore the possibility of having a long hairstyle again. know when you grow your hair from short (we shaved the neck area in the back - it was a short stacked graduated bob) to long (think Victoria Secret hair/long) it's gonna be an adventure...and sometimes those cuts in between don't look so cute.  So this is our first haircut in six months...we just shaped it up a bit...the back hair by the nape of her neck had to be cut, layers were shaped throughout, and we kept the overall graduation with the movement of her hair transitioning to a longer length in the front.  We did this just for fun so it wouldn't look like a boring transitional cut but, rather, a sassy intentional cut - a graduated lob (long bob).  

Now...for the color. I mentioned, she is only coming in every six months now because she wants to grow her hair very long.  So I had to achieve some fun, surfer girl highlights (think bayalage/ombre inspired) with her natural color very present at the top to prevent the dreaded line of demarcation that occurs around week six.  This color will look good for six months, as will the cut.  I told her we should be at a very desirable long layered haircut within six to eight months after this she can feel sexy and sassy throughout that dreaded "growing out" phase!  

If you like what you see, check our website out at, press the "Creatives" tab to view all of our stylists/technicians, and press the "How to make an appointment" tab if you would like to be our client :)

Sovay Reeder, owner/stylist

Salon Sovay                               2444  S. 1st Street Austin TX    78704     founded in 2007
Salon door             500 West Oltorf Street Austin TX 78704 founded in 2015 

Thursday, August 25, 2016

How to instantly have more beautiful natural eyes...Eyelash Perm/Lash Lift with Sovay @ Salon Sovay.

We all know how humid and hot it is in Austin, Texas in August!!  Unfortunately, this weather is horrible for our hair and our lashes.  Even if we curl our lashes, they will immediately go limp and straight with all this humidity in the air :( :(

My client above has an eyelash perm/lash lift.  This is a procedure that is performed by either a licensed cosmetologist or a licensed esthetician/aesthetician.  We have several providers within our Salon Sovay family who are trained and skilled at this service:  Jenny, Veronica, and Sovay.  The lash perm/eyelash lift is a wonderful alternative to lash extensions in that these are all YOUR glued on lashes.  After a lash perm/eyelash lift, you will have thicker looking and curled lashes without the need for an eyelash curler and mascara.

If you wish to receive more information about this service, feel free to call or text one of our providers who performs this service direct on their business lines.  All of our provider information/contact numbers can be found at  Press the Creatives tab to see all of our providers who are located at either of our salon locations, Salon Sovay OR Salon door!

Wednesday, August 17, 2016

Eyelash Lift/Lash Perm Service with Sovay Reeder @ Salon Sovay in Austin, Texas (512) 519-9937.

Eyelash Perm/ Eyelash Lift ~ Before

Eyelash Perm/ Eyelash Lift ~ After
Hi there and welcome to the Salon Sovay and Salon door blog :)  As of August 17, 2016, we now have 3 providers - YES!! - who perform this amazing service (Sovay, Jenny, Veronica at Salon Sovay).  We are all located at our first salon location, Salon Sovay, and I am planning on training other providers at our second salon location, Salon door.  Pictured above is a loyal and devoted client, Shiu Mei, who has been seeing me for lash perm/eyelash lift services for about 10 years now!  So...Shiu Mei and I (respectfully) disagree on the overall lash lift/lash perm aesthetic for the "after look"...she likes a very aggressive curl pattern (the lashes curl backwards) and makes me use a smaller rod...while I would prefer using a much larger rod for a softer and super natural "C" curl (the lashes fan out and feather out as opposed to curl backwards).  She let me get away with my wishes and my taste for the last few visits but had to have a heart to heart with me today about instilling her will/wishes...and she won after 10 minutes duking it out...hehe.  We have compromised on a tighter curl pattern per her wishes...they are HER lashes, after all, and I want her happy!  She made some great points supporting her wish for a tighter eyelash perm and lash lift including 1) the lash perm lasts longer when it's done "tight" and 2) because her natural lashes are so straight and stubborn (they won't curl with a eyelash curler), she simply wants to see CURL...tons of curl.  She was so happy with the after look and it was raining this entire week (many of you know lashes will not stay curled in the rain UNLESS you have a eyelash perm/lash lift).  She was ecstatic and her smile makes me happy :)

keywords:  eyelash perm, eyelash curl, eyelash lift, lash perm, lash curl, lash lift

Before and After Pictures of an Eyelash Perm/Eyelash Lift service by Sovay Reeder @ Salon Sovay in Austin, Texas

After Lash Perm/Lash Lift

Before Lash Perm/Lash Lift

Wednesday, June 8, 2016

Corrective Eyelash Perm ~ before and after photos

Before - Side Profile.  Client permed her lashes herself (sorry for poor quality of picture)

Before - Front profile.  Clients permed her lashes herself

Before - close up shot so you can view the tangled state of her lashes after her at home attempt

So my client had previously attempted to perm her lashes herself at home after moving from New York and not finding a lash perm provider here in Austin, Texas.  I wanted to capture a "before" shot of this before I attempted to correct the lash curl pattern and show you the "after" shots.  
After ~ Side Profile.  Lashes are permed, curled, and more uniform

After ~ Front Profile.  Lashes are lifted, curled, and more uniform (my photography leaves a lot to be desired)

After ~ Aerial Shot.  Lashes are lifted, curled, and more uniform
This is, of course, more challenging than perming "virgin" lashes (lashes that have never been permed) but I was still up for the challenge...this is simply a "corrective perm".  I've been perming lashes since 2007 now and like a challenge every now and then :)   
~ Sovay Reeder    

Salon Sovay                    2444 S. 1st Street Austin TX  78704  (512) 519-9937
Salon door  500 West Oltorf Street 78704  (512) 519-9937

Nordic Blonde highlights by Sovay Reeder @ Salon Sovay

Nordic: Scandinavia, Finland, Iceland, and the Faroe Islands. Of or relating to a human physical type exemplified by the tall, narrow-headed, light-skinned, blond-haired people of Scandinavia.  
Various subcategories of blond hair have been defined to describe someone with blond hair more accurately. Common examples include the following:

Blonds of different varieties at WTMD's First Thursday series in Canton, BaltimoreMaryland, in June 2014
  •  blond/flaxen:when distinguished from other varieties, "blond" by itself refers to a light but not whitish blond with no traces of red, gold, or brown; this color is often described as "flaxen".
  •  yellow: yellow-blond ("yellow" can also be used to refer to hair which has been dyed yellow).
  •  platinum blond or towheaded:whitish-blond; almost all platinum blonds are children, although it is found on people in Northern Europe. "Platinum blond" is often used to describe bleached hair, while "towheaded" generally refers to natural hair color.
  •  sandy blond: grayish-hazel or cream-colored blond.
  •  golden blond: a darker to rich, golden-yellow blond. (Found mostly in Northeastern Europe, i.e RussiaEstonia)
  •  strawberry blondVenetian blond,honey blond or caramel blondreddish blond.
  •  dirty blond or dishwater blond:dark blond with flecks of golden blond and brown.
  •  ash-blond: ashen or grayish blond.
  •  bleached blondbottle blond, or peroxide blond terms used to refer to artificially colored blond hair. I'm not focusing on emulating the tall, narrow-headed, or light skinned aspect here...just the type of blonde hair that is common in the Nordic race.  When a client comes in a asks for platinum color...gonna be honest...I cringe.  I suppose I immediately think of fake, overly bleached hair that we often stereotype on Playboy models.  I just don't think it looks tasteful because, oftentimes, it is lacking dimension and the roots look pale yellow...not a light ash...and it just looks like something I used to create with my girlfriends in one of our bathrooms back in 7th grade (I starting experimenting with my own color techniques at a very young age and the outcomes were not always stellar).  So...clients have a right to request platinum hair AS LONG AS we both determine it will look great on them and their skin tone and AS LONG AS it looks like it's natural.  This means we make them look like natural towheads (see definition above in underlined text) because they came straight from Northern Europe - they're Nordic Blonds.  I'm completely ok with achieving this color of blonde and creating this color right in our hair salon because it will look as if it is entirely natural.  As long as it looks natural and looks like it could be their heritage ~ I'm fine.  I just can't stand fake looking light blonde hair....just not my style.  I want to make color look like it is completely natural...the client was never in a hair salon and did not have to pay hundreds of dollars...they just rolled out of bed with gorgeous natural great looks.  So, here's the bad news about the Nordic blonde highlight takes at least 2 to 3 hours (so it costs more) and about 200 plus foils - baby slices - packed tightly...then I slightly bump the base in between the foils to a light ash - NOT a yellow blonde base.  So, here's the good news...after we're done...voila...looks like the client came straight from Northern Europe...she's a Nordic blonde and her platinum hair is 100% natural...all compliments to her Northern European genes/roots...pun intended :)

Back Profile ~ So this is the "after" color.  Client is a natural dark ash blonde/light ash brown

Side Right Profile ~ So this is the "after" color.  Client is a natural dark ash blonde/light ash brown

Client is a natural dark ash blonde/light ash brown...but not anymore, she's a Nordic Blond now...all natural, wink :)